MAYFLOWER SUPPLY FALL/WINTER 2014/15

I'm a huge advocate of the lookbooks that Liz creates for Mayflower Supply (read about their previous lookbooks here, here and here). Super creative, Liz is part of a New York collective of friends that I've admired from afar via the world of blogging and instagram for several years now. Two more of these gals, Hannah and Emily have come together in the making of this most recent lookbook - photographed by Hannah Metz and modelled and styled by Emily Theobald. 

For FW14/5, Liz was inspired by Woody Allen's leading ladies in the seventies; namely Meryl Streep in Kramer vs Kramer and Diane Keaton in Annie Hall. Hence, slightly androgynous styling with a seventies-meets-nineties (a decade that Emily pulls off flawlessly) aesthetic. You can't go wrong in floor length velvet skirts, rolled-up mum jeans, oversized denim jackets and borrowed-from-the-boyfriend knits with your hair oh-so-effortlessly tucked in. Head over to the shop to create the looks for yourself!

MAYFLOWER SUPPLY SPRING 2014

I don't often get excited about look-books any more. They can all get very same-y and the clothes pictured rarely interest me. Every once in a while, however, something comes along that captivates my attention. 

I've been following @mayflowersupply on Instagram for a while now, relishing the sneak-peeks that Liz has been sharing, teasing out this look-book. Combining all of the things I love at the moment (nature, plants, denim, greenhouses, normcore, simplicity - oh yes, and film photography), the look-book has now been released! And it's a beauty!

Seriously, some of the finest editorial imagery I've seen in ages. Head over to Mayflower Supply to feast your eyes on the rest of the photos and to snap up the vintage items pictured before you miss out.

Look-book: Mayflower Supply

Photographer: Greg Wasserstrom
Stylist: Emily Theobald
Model: Ali Breslin
Art Director: Liz Hull
Location: Botanical Gardens at Smith College

The Dream

Running down the beach barefoot; wearing naught but a thin cotton shirt dress with your boyfriend's jumper thrown on top, hair knotting in the wind behind you. Cabbages & Roses SS14 look-book evokes dreams of cottages by the sea in Devon: potting vegetables in the garden, licking clotted cream off your fingers from copious amounts of scones, closing your eyes and welcoming the salty smell of sea air. This is the England that those overseas dream of. The England of secret gardens and ruined castles and Enid Blyton books. An Aga in the kitchen, a claw-foot bath in the bathroom, an open fire crackling in the sitting room. Tomato plants entwined inside an enchanting greenhouse, chickens clucking around an overgrown garden and wisteria creeping up the old stone walls. Days are spent climbing cliffs, making daisy chains in fields and dipping toes into the icy sea.The Dream.

FRESH!

Would you complain if my blog evolved into a Zara-appreciation site? 

The super-brand's latest look-book is everything that I look for in an editorial shoot: clean and concise, yet interesting and directional. We don't need to see the model's faces; let the focus remain on the detail of the clothes (with long unruly hair thrown in for good measure). It's shoots like this that make you want to actually buy the garments pictured.

All images: Zara TRF March 2014.

DAYDREAMS

Bare legs, bare arms, damp hair drying in the heat of the sun. I am completely over winter now, counting down the days until a summer full of train travelling, festivals and exploring Europe. Zara's new campaigns have done nothing to ease my daydreaming; seemingly bypassing transitional spring scenes and skipping all the way ahead to flimsy dresses, short shorts, bare midriffs and backless tops. Whether you're a TRF bohemian gal or a mainline minimalist, the new campaigns will have you musing of sunnier days.

Zara TRF

Zara