17 Mar 2014


If you're going to start a style blog, there are three rules that you should heed: post interesting editorial-style photographs, pick a strong aesthetic and stick to it and mix it up a bit with some travel/lifestyle/nature thrown in for good measure.

Look to Berta Bernad as an example. Yeah, so her blog is essentially showcasing her wardrobe (beautiful as it is; all silk shirt dresses, loosely tailored shorts and straw hats) but her images make you stop and look twice. And then spend the best part of an hour scrolling back over her archives. Whether she is seeking inspiration from Lukasz Wierzbowski with awkward poses and dishevelled hair covering her face, carefully considering her outfits to complement the backdrop of Moroccan tiles or nonchalantly posing amongst plants in picture-perfect greenhouses; Berta is giving the world of fashion blogs a much needed boost. 

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