15 Sep 2013


Joie's SS14 collection was apparently inspired by the Amalfi Coast in Italy. Visions of the Italian countryside are evoked in the crisp whites and splashes of blue, in the soft natural cottons used to create the designs and in the loose, natural silhouettes. A thinly striped blue and white jumper worn with white capri pants and a straw sun hat conjured up thoughts of relaxing on a yacht on the Mediterranean.  

Jil Sander Navy's SS14 collection stood out for it's primary colour palette and clean sharp silhouettes. The shapes hinted at classic office wear (boxy short sleeved shirts, A-line skirts, shift dresses) though the paint box hues were anything but stereotypical for the work place.

As always, Suno engaged with their prints. There was an African influence throughout this collection, with colourful zebras adorning A-line skirts and V-neck tunics. As for the colour palette - vivid pops of tangerine, lime and turquoise stood out against stark black, white and beige.Trousers and tops were loosely structured - ideal for warmer climates.

Victoria Victoria Beckham's SS14 range came to life as the designer herself showcased how the dramatic 'lampshade' dress (above, left) could translate to 'real life'. It might not work for everyone, however amazing it looked in the presentation - but the geometric printed skater and shift dresses were as ready-to-wear as they come.

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