9 May 2012
ASOS has come a long way since its humble 'as-seen-on-screen' celeb-imitating beginnings. As well as stocking some of my all-time favourite brands - namely Antipodium - the website's own brand has fast become one of my favourite places to browse.
ASOS Salon is an ultra-girly, pastel-toned, floral-appliqued capsule collection that rivals that of any premium brand. Think mesh midi-dresses with embroidered neon flowers, or backless silk prom dresses with digital floral prints, or Jonathan Saunders inspired colour-popping pencil dresses. These dresses are the stuff that dreams are made of and I only wish that I had a wedding to attend this summer to justify the purchase.